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're communicating our message to voters. if we're not, the obama campaign did an incredible job defining mitt romney. if we were the party of the rich, that was basically six months of heavy advertising by the democrats. i think it was important to reposition ourselves. to talk to voters clearly about what we stand for. >> it sounds like what we're hearing, the mention is fine for the most part. no major problems with the message. it is how we are reaching voters and how we are delivering that mention. is that a fair assessment? >> i wouldn't say, there are things we can do to talk about our policies better. there are ways we can improve our message. he didn't talk so much about policies and i thought that's a clear point that needs to be made with regard to this rollout. there are a lot of tactical changes we need to make as a party and a movement to talk to people in a more clear way. >> save immigration. we'll talk about that. one of the major recommendations from the report has to do with the primary process. the rnc wants to move toward a shorter primary season. fewer debates in the last cycle.
today in business week. it says mitt romney struggled in the early primaries last year, newt gingrich and rick santorum nearly agreed to form a joint unity ticket to consolidate conservative support and topple romney. but the report says the negotiations collapsed because gingrich and santorum could not agree on who would be president. business week quotes gingrich as saying, in the end it was too hard to negotiate. >>> meanwhile at an elementary school yesterday, a politically savvy young student put new jersey governor chris christy on the spot. >> i'm a third grader at the elementary school. you've done a great job here in new jersey and i was wondering if you were thinking about running for president. >> do you work for msnbc? i'm not thinking about running for president right now because i've got a job to do here. and i've got an obligation to all these folks. you can't worry about fourth grade until you finish third gras grade and i can't worry about that until i do this job. when what you just bought, just broke. or when you have a little trouble a long way from home... as an a
. they ended up having their own little groupings. the republicans and the romney campaign, look, we need to talk about the economy. have a one mention to all voters. well, it turns out the obama way was the successful approach in the 2012 election. >> mark murray, thank you so much. we'll see whether it happens. how the rubber hits the road. >> thank you. >>> coming up, a crowded race in south carolina for the open congressional seat there. there is no shortage. we'll get an update. [ male announcer ] i've seen incredible things. otherworldly things. but there are some things i've never seen before. this ge jet engine can understand 5,000 data samples per second. which is good for business. because planes use less fuel, spend less time on the ground and more time in the air. suddenly, faraway places don't seem so...far away. ♪ plays a key role throughout our lives. one a day men's 50+ is a complete multivitamin designed for men's health concerns as we age. it has 7 antioxidants to support cell health. one a day men's 50+. i'm your hot water heater. you hardly know i exist. that's too b
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